jaime oliver's packaging

i am on a design and packaging roll today...i am in need of inspiration for the garden shop and the belt company that i am working on

this is packaging by pearlfisher for jamie oliver's line of food, garden, etc. products...i love the way the identity system works...it all fits together but each piece is eclectic

i also really like this logo...it is simple and straight forward...it uses type in a clever way...it is applicable to all the products and packaging...and it is fun