these come from the etsy shop of sharon montrose..... i'm going to have to try hard to resist buying every single print.
note: this is quite possibly the only time i'll ever think a squirrel is cute.
After four months of meetings, photo shoots, styling, web programming and endless amounts of editing, we couldn't be more proud to finally share Lonny with you! When Pat and I came up with this idea last June (admittedly while at Chilis...my favorite!), we weren't sure if we could realistically pull it off since we literally didn't have a penny to spend on its execution. But the next day when I started calling my old domino buddies and spreading the word, Pat and I were absolutely floored by our response. Within a matter of weeks we had managed to get everything from the film to the writing donated by people who believed in what we were trying to achieve. (We even borrowed my parent's car so we'd have one for our photo shoots!) So while we definitely realize there's room for improvement ("get the look" pages would be great, "similar-to" sources, etc) our team is filled with pride and excitement as we share our premiere issue with you. We want to sincerely thank the blogging community for helping us spread the word to make this possible.
When you visit the mag, be sure to first allow the issue to load, and then take a moment to familiarize yourself with the toolbar options. The fullscreen mode is the easiest for viewing, and you'll find that you can zoom in pretty darn close to take a peek into our pages! Please let us know your thoughts, as we're looking forward to growing with you. ;) editors@lonnymag.com



















Alphabeasties is a new book illustrated and designed by Sharon Werner and Sarah Forss of Werner Design Werks. The initial concept for the illustrations began as “The Wonderful World of Typology”, an animal kingdom made of letters that was used for a promotion for the Type Directors Club’s annual competition poster. Sharon explains what happened next:
“The TDC mailed about 25,000 posters and within a day or two, to our surprise, we received two calls from different publishers saying this would make a great children's book. Would we be interested in writing a children's book based on these animals?
Our first response was "we're not authors" and certainly not children's book authors, we're graphic designers. But as we thought it through, we warmed up to the idea. So we decided to give it a try. We did some initial layouts that in hindsight we realize were too clean, spare and far too sophisticated for a children's book and just not very engaging. The publisher pushed us to make them more fun and playful. We went back with a few revised sample spreads and they said "great! ...now do rest of the alphabet."
The entire book from beginning to end took just under 4 months to get to press. We are currently working on a set of flashcards and an activity book to accompany the book.”
The first printing of the book is already out of stock, but a second printing is in the works. I’ve ordered some for the shop and I look forward to seeing the publication in person. The foldout sections look fun and I love the end papers!
the country mouse and the city mouse...north and south...two friends continuing the tradition of show and tell